John Hancock Investments Wins “Advertisement Campaign of the Yr” at Mutual Fund Market Awards Honored with Hall of Fame Award

Mutual of Omaha Information
John Hancock Investments Wins “Ad Marketing campaign of the Year” at Mutual Fund Industry Awards Honored with Hall of Fame Award
[PR Newswire] – BOSTON, March 31, 2015 /PRNewswire/ — John Hancock Investments gained “Advertising and marketing Marketing campaign of the 12 months” at the twenty second Yearly Mutual Fund Marketplace Awards event, sponsored by Fund Marketplace Intelligence, on Thursday night, March 26, in New York Town. The company also was inducted into the Mutual Money Industry Corridor of Fame, one particular of 3 corporations to be so honored this calendar year, signing up for 14 current member companies. John Hancock’s “Life will come Upcoming” company marketing campaign, launched in the fall of 2014, integrates tv, on the web and social media as it tells stories about folks and households struggling with pivotal daily life moments and difficulties. “John Hancock took benefit of the rising level of popularity of cell products with its ‘Life Arrives Next’ corporate marketing marketing campaign. “We are honored to obtain this award for ‘Life Will come Next,’ which carries on John Hancock’s promoting legacy of reliable depictions of actual daily life scenarios, though at the identical time reflecting today’s reality that lots of are watching Television set with their wise mobile phone, notebook or pill energetic at the exact time as well,” reported James W. Bacharach, Vice President of Brand name, Internet marketing & Inventive Services.
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